Advertising Is A Waste Of Resources

Advertising is usually seen as a great platform for economic growth. However, this is not without massive social costs.

It is believed by many industry experts and consumers that advertising is a medium of promotion that frequently uses psychological pressure and highlights feelings of inadequacy that in actual don’t exist at all.

 Some are also of the view that advertising and marketing invade the private spheres of people and is all about cluttering of public spaces with advertisements seen all over hospitals, gas stations, airport lounges, schools, garbage cans, vehicles, and countless other places.

Advertising encourages the demand of new products and services but the manner in which they are portrayed suggests that the users need to buy and use them to feel “high” and a wrong image of demands or mirage is created. In other words, advertising and efforts made to improve online presence of a website suggest that using a particular product or service can help consumers experience health, fitness, social status, reputation, acceptability, identity, rewards, comforts, happiness, and self-esteem and this approach to selling products is extremely harmful to say the least.

One of the biggest drawbacks of advertising aimed at young people and children is that it tends to increasingly reduce young people to consumers. Unhealthy habits are quickly passed on to as symbols of status and acceptability. High sugar and high fat foods that cause obesity are portrayed to young consumers as the “real or macho” products.